Quick answer
A Facebook Page helps you stay in touch with regular customers. A website helps new customers find you on Google and trust you before they get in touch. If your customers search for things like “spa near me” or “homestay in [city]”, or check prices before they visit, have both: the website as the official source of information and the Facebook Page for daily posts and conversation.
Key takeaways
- A Facebook Page and a website don't replace each other. Each does a different job.
- Facebook posts get pushed down over time. A website keeps your prices, services and address in a fixed, easy-to-find place.
- The website and domain belong to you. A Facebook Page depends on the platform's policies.
- A website for a small business can now start from $29/month, with no large upfront payment.
How are a Facebook Page and a website different?
| Criteria | Facebook Page | Website |
|---|---|---|
| How new customers find you | Mostly through friends sharing and ads | Through Google, Google Maps and shared links |
| Service info and prices | Inside posts, easily buried | Dedicated pages in a fixed place |
| Brand image | Looks like every other Page | Designed around your own colors and style |
| Ownership | Depends on Facebook's policies and your account | You own the domain and the content |
| Receiving inquiries | Messages and comments | Forms, call buttons and WhatsApp, sent straight to you |
| Cost | Free to create, paid if you run ads | Design fee or monthly plan, plus domain and hosting |
When is a Facebook Page enough?
- You are still testing your product and have no fixed location or price list yet.
- Almost all your customers come from referrals and message you directly.
- You don't yet have time to answer inquiries from a new channel.
When should you have a website?
- Customers usually search Google before choosing: spas, dentists, homestays, restaurants, training centers.
- You run Google ads and need a clear landing page to measure results.
- Customers keep asking the same questions about prices, opening hours and address.
- You want to look more professional when dealing with partners and business customers.
- You worry about losing a channel if your Facebook Page account runs into problems.
How do you use a website and a Facebook Page together?
The website holds the official information: services, prices, photos, address and how to book. The Facebook Page is for new posts, promotions and talking with customers.
In each Facebook post, link to the service page or price page on your website. On the website, add WhatsApp and Facebook buttons and a form so customers can pick the way of contacting you that they are used to.
How much does a website for a small business cost?
There are two common ways: pay once for the design and then handle hosting and updates yourself, or pay monthly for a full-service plan. Nextchain.site offers monthly plans from $29, with no setup fee, a free address like your-brand.nextchain.site or your own domain.
