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What Does Landing Page Design Cost Include? How to Calculate It, With a Checklist

The costs of building a landing page: design, content, domain, hosting and maintenance. Compares paying once with a monthly plan and gives a checklist for choosing a provider.

The Nextchain Team 6 min read

What Does Landing Page Design Cost Include? How to Calculate It, With a Checklist

Quick answer

Landing page cost is made up of design, content and development, a domain and hosting (paid every year), and the edits and maintenance that come afterwards. There are two ways to pay: once, then look after it yourself, or a monthly plan that includes design, hosting, updates and maintenance. Nextchain.site uses the monthly plan, from $29/month with no setup fee.

Key takeaways

  • Don't compare design prices alone. Ask about the domain, hosting, number of edits and how long support lasts.
  • A landing page for a short campaign can use a basic plan. A page that will run ads for a long time deserves tracking and conversion work.
  • Advertising spend is a separate cost and is not part of the design price.

What costs make up a landing page?

  • Design: layout, colors and images that match your brand.
  • Content: headline, benefits and calls to action. Many providers charge separately for writing.
  • Development and responsive layout: a page that looks right on phones and loads quickly.
  • Integrations: contact form, WhatsApp, Google Analytics, ad pixels and email marketing tools.
  • Domain and hosting: paid yearly, and either billed separately or bundled into a maintenance plan.
  • Edits and maintenance: how many free changes you get and how long support lasts after handover.

What is each cost paying for?

ItemWhen you payNotes
Design & contentOnce, at the startLayout, copywriting and the number of design options
DomainYearlyAsk whose name the domain is registered under
Hosting & SSLMonthly or yearlyAffects speed and reliability
Edits & updatesPer request or per planNumber of free edits and turnaround time
Maintenance & backupsRecurringOften forgotten when you pay once

How does Nextchain.site charge for a landing page?

Nextchain.site sells landing pages on a monthly plan from $29, with no setup fee. The monthly fee covers design, content writing, hosting, SSL, maintenance and the number of edits in your plan. For a domain, you can use the free address your-brand.nextchain.site or buy your own and have Nextchain connect it. The Starter plan at $29/month suits a single landing page. The Growth plan at $79/month is for a website of up to 5 pages with a blog.

Why do landing page prices vary so much?

A landing page built from a ready-made template and one designed from scratch involve very different amounts of work. The factors that change the price are how much the design is customized, who writes the content, how many animations there are, how many tools need to be connected and how long support lasts after handover.

A low price is not necessarily a problem. Still, check that the page loads fast on a phone, that form submissions reach the right person, and that you control the domain.

Pay once or pay monthly?

If the landing page is for a single campaign, paying once is enough. If the page is a long-term way to get customers and you need to change content often (prices, promotions, images), a monthly management plan means you don't have to deal with the technical side yourself.

Checklist before choosing a landing page provider

  • Does the price include the domain, hosting and SSL?
  • How many free edits do you get? How are further edits charged?
  • Who writes the content? Do you need to prepare it first?
  • Will they set up Google Analytics and track form submissions?
  • Whose name is the domain registered under?

Frequently asked questions

Why do some providers charge so little for a landing page?

Often it is because they use ready-made templates, don't write the content, offer few edits, or leave out the domain, hosting and maintenance. Compare the total cost over 1 to 2 years rather than just the starting price.

Does the landing page price include running ads?

No. The advertising budget you pay to Google or Meta is a separate cost.

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