Quick answer
A landing page is a single page built for one specific goal, usually collecting customer details from an ad. A business website has several pages that present the company, its services and news in full, which suits building credibility and getting customers from Google. Running ads for one product: choose a landing page. Need a lasting online presence and SEO: choose a website.
Key takeaways
- A landing page is built for conversions. A website is built for credibility and long-term SEO.
- Many businesses use both: a website as the base and a landing page for each campaign.
- A small business just starting out can begin with a landing page and expand it into a website later.
Landing page vs. business website comparison
| Criteria | Landing page | Business website |
|---|---|---|
| Goal | One action: leave details, call, sign up | A full introduction that builds credibility |
| Pages | 1 page | 5 to 15+ pages |
| Navigation | Minimal menu so visitors stay on the page | Full menu with many sub-pages |
| SEO | Limited, suited to a few keywords | Better: one page per service |
| Content to prepare | Little: one message, one offer | A lot: each service, an about page, articles |
| Cost at Nextchain | Monthly plan from $29, no setup fee | Per project, from $1,490 |
When should you choose a landing page?
- Running Google or Facebook ads for one product, course or event.
- Launching a real estate project or a limited-time promotion.
- A small business that has just opened and needs a page to get customers quickly.
When should you choose a business website?
- Customers (especially B2B) research thoroughly before getting in touch.
- You offer several services and want each one to be found on Google.
- You need to post news, job openings or projects regularly.
Can you start with a landing page and upgrade later?
Yes. Many service businesses start with one landing page to appear on Google, then add a page for each service and a blog as demand grows. The important thing is to keep the same domain so nothing you have built is lost.
