Quick answer
A real estate website must quickly answer the three questions buyers ask most: where the property is, how much it costs and what its legal status is, then help them request advice on the exact property they want. An individual agent or a single project usually only needs a landing page; an agency with many listings needs a multi-page website with filters and a page for each property.
Key takeaways
- Choose the website type by how you sell: one project suits a landing page, many listings need a catalogue with filters.
- Prices, legal status and progress must be confirmed by the owner or developer and updated often; outdated information destroys trust fastest.
- The enquiry form should ask which property, budget and timing, so agents call back with the right offer.
- Call, Zalo and a location map help buyers get in touch quickly on their phones.
What types of real estate websites are there?
There are two different needs. If you sell one project or work as an individual agent, buyers need one focused page with enough information to decide whether to call. If you are an agency with many listings, buyers need to filter by area, price and size before getting in touch.
| Type | Best for | Main pages |
|---|---|---|
| Project landing page | One project, developer or distribution agent | Overview, location, floor plans, legal status, progress, enquiry form |
| Individual agent website | Agents building their own brand | About, current listings, areas covered, client reviews, contact |
| Agency website | Many listings across many areas | Filterable catalogue, listing pages, area pages, market news |
Which pages does a real estate website need?
- Home: the areas you cover, property types, why buyers should choose you, call and Zalo buttons.
- Listing or project page: real photos, map location, size, price or price range, legal status, nearby amenities.
- Legal and progress page: documents available, construction progress, last updated date.
- About page: the person or team in charge, experience, areas you know well.
- Contact page: form, phone number, Zalo, office address.
Which features matter most?
Many buyers browse property on their phones, often on the move or while comparing several options. Prioritise features that help them contact you quickly about the right property.
- Call and Zalo buttons that stay visible while scrolling.
- A location map and distances to schools, markets and main roads.
- An enquiry form with fields for property, budget and purchase timing.
- Filters by area, price, size and bedrooms (when you have many listings).
- Real photo and video galleries, downloadable floor plans.
- Tracking: which ad each visitor came from and how many enquiries it produced.
How should legal status and prices be presented?
In real estate, wrong or outdated information loses trust faster than any design mistake. Only publish information confirmed by the developer or owner, show the last updated date and avoid promises of profit or guaranteed price growth.
If prices change often, show a price range and invite buyers to request the latest price list instead of leaving an old number on the page.
How does a real estate website get qualified leads?
The website is where buyers decide to get in touch; they have to find it first. Common sources: Google Ads for people searching a specific area or project, Facebook ads by location, a Google Business Profile for your office, and articles about areas and the market that people find on Google.
Whatever the source, send visitors to the listing they are interested in rather than the home page, and track which source produces real enquiries.
How much does a real estate website cost?
The cost depends on the number of listings and features. At Nextchain.site (excluding VAT): a landing page for one project or an individual agent can start on the Starter plan at 249,000 VND/month; a multi-page website on the Growth plan is 790,000 VND/month; websites with large catalogues, filters or CRM integration are quoted per project.
See how to total the cost and what a quote should include in our website design pricing article.
