Quick answer
From 1 July 2026, under Vietnam’s E-commerce Law 2025 (No. 122/2025/QH15), a website that sells its own goods or services and has an online ordering function must notify the competent authority before it operates. The procedure is online and free of charge. A website that only presents the business and takes enquiries through a form, call button or Zalo, without ordering on the page, is not subject to this notification duty.
Key takeaways
- The notification duty applies to self-selling websites with an online ordering function, under Article 14(1) of the 2025 E-commerce Law.
- Enterprises, organisations and household businesses are all covered if the website allows online ordering.
- Websites confirmed before 1 July 2026 may keep operating under their confirmed contents until 30 June 2027.
- Landing pages that need no notification must still follow other rules, especially personal data protection when collecting phone numbers and emails.
Which websites must be notified?
The 2025 E-commerce Law calls a self-selling website a "direct-selling e-commerce platform": a platform set up by an organisation or individual to sell its own goods or supply its own services. It must be notified before operating if it has an online ordering function, meaning customers can conclude a contract on the website itself, for example by choosing a product, placing an order and confirming it.
| Website type | Notification needed? | Notes |
|---|---|---|
| Self-selling website with cart, ordering or online payment | Yes, before operating | Article 14(1), Law 122/2025/QH15 |
| Informational website or landing page with only a form, call button or Zalo | Not subject to this notification duty | No online ordering function |
| Marketplace or platform for many sellers | Separate registration procedure | Different requirements and dossier |
| Website confirmed before 1 July 2026 | May operate until 30 June 2027 | Under the confirmed contents |
What changed on 1 July 2026?
Previously the notification duty came from Decree 52/2013/ND-CP (amended by Decree 85/2021/ND-CP). From 1 July 2026 the main legal bases are the 2025 E-commerce Law and Decree 248/2026/ND-CP, which details the law.
- New term: "direct-selling e-commerce platform with an online ordering function".
- Changes to the domain name, the person in charge or business registration details require an amendment to the notification within 20 working days.
- Information on goods and services posted must remain accessible for at least 1 year; data on contracts concluded on the platform for at least 3 years.
- Websites confirmed before 1 July 2026 operate under their existing dossier until 30 June 2027.
How does the notification procedure work?
The procedure is filed online through the E-commerce Management System (online.gov.vn), connected to the National Public Service Portal. Under current procedural guidance, the provincial People’s Committee reviews the dossier in about 3 working days and no fee is charged. Forms and requirements may be updated, so check the portal before filing.
- Prepare owner details: name, enterprise or household business code, address, person in charge.
- Prepare website details: domain name, goods and services sold, and the policy pages already published.
- Create an account and file the notification on the portal.
- Follow the result by the registered email and supplement the dossier if asked.
- Only display the "notified" badge on the website after confirmation.
What must a selling website publish?
Decree 248/2026/ND-CP requires platform operators to publish the information groups below. These are also the pages to have in place before filing.
- Information about the website owner.
- A privacy policy.
- The rights and obligations of the parties.
- How feedback and complaints are received and handled.
- Policies on pricing, payment, delivery, returns and refunds.
What happens if you do not notify?
Violations of rules on setting up and publishing information on e-commerce websites can lead to administrative penalties. Under Decree 98/2020/ND-CP (amended by Decree 24/2025/ND-CP), besides fines there are remedial measures such as forced withdrawal of a ".vn" domain or removal of an app, and displaying the notified badge before confirmation is itself a violation. Fine levels may change with new regulations, so check the current text or ask a lawyer when needed.
What should landing pages that need no notification watch?
A website that only presents the business and takes enquiries does not file this notification, but it still collects names, phone numbers and emails. Since 1 January 2026, the Personal Data Protection Law (No. 91/2025/QH15) and Decree 356/2025/ND-CP require consent from users to collect personal data, unless the law provides otherwise.
If you later add a cart or ordering function, file the notification before turning it on.
- Publish a privacy policy that states what is collected, why, how long it is kept and how to request deletion.
- State the purpose at the form and link to the privacy policy.
- Publish the owner’s name, address and contact details.
Legal basis
This article is general information based on the documents below at the time of publishing and does not replace advice on a specific case.
- E-commerce Law No. 122/2025/QH15, effective 1 July 2026.
- Decree 248/2026/ND-CP detailing the E-commerce Law, effective 1 July 2026.
- Decree 98/2020/ND-CP, amended by Decree 24/2025/ND-CP, on administrative penalties in commercial activities.
- Personal Data Protection Law No. 91/2025/QH15 and Decree 356/2025/ND-CP, effective 1 January 2026.